Swiss sports-tech sector generates CHF8 billion, report finds

More than 400 companies in Switzerland’s sports-technology sector generate an estimated CHF 8 billion in annual turnover and support around 17,000 full-time jobs, according to a report published on Friday, October 23, 2026. Commissioned by Swiss Olympic and produced with consultancy firms PwC and Generis, the Swiss SportsTech Report puts the sector’s scale on a par with the country’s biotechnology industry.\n\nThe figures bring together businesses working across sport, from products and materials to platforms and services. The report describes sports technology as a significant part of the Swiss economy, while noting that the sector remains relatively low-profile. Swiss Olympic, the country’s National Olympic Committee and umbrella organisation for sport, commissioned the study to assess the industry and identify ways to strengthen it. Its findings place sports technology at the intersection of business, research and athletic performance, with a workforce and turnover comparable in scale to an established Swiss industry.

The report counts companies that build technology for sport or adapt existing tools to its needs. The sector includes businesses developing products, materials, processes, digital platforms and services for athletes and sports organisations. That definition covers work aimed at both sporting performance and the operations of organisations involved in sport.\n\nThe estimated CHF 8 billion in turnover and 17,000 full-time jobs give the industry an economic scale comparable to biotechnology, according to the study. That comparison places sports technology alongside a sector already recognised for its economic weight in Switzerland. The report also points to the presence of major research centres and industrial hubs as part of the country’s sports-tech landscape. Together, those elements form the backdrop for a sector whose companies work across sport and business, even as the study’s authors say it has yet to achieve broad visibility. Swiss Olympic’s report gives the industry a shared economic profile, spanning firms that make equipment and materials as well as those offering services and platforms.

The report’s main proposal is to create a national organisation dedicated specifically to Sportstech. The study says such a body could strengthen collaboration between sport and business, raise the international visibility of Swiss companies and make it easier for them to access capital for growth. The recommendations respond to the sector’s relatively low public profile, despite its estimated turnover and employment.\n\nA dedicated organisation would give companies and sports organisations a common point of connection, according to the report’s proposal. Its stated aims also reach beyond Switzerland: greater visibility could help firms present their work internationally, while improved access to capital could support expansion. The study frames closer cooperation as a way to link the needs of sport with business expertise. Swiss Olympic commissioned the report as the national sports body, working with PwC and Generis to examine the sector and set out measures intended to strengthen its position. The proposal makes coordination and visibility central to the next stage of the industry’s development.