China
Swiss exporters set for major tariff breakthrough in China
Switzerland and China have concluded negotiations on a revised trade agreement that would eventually remove tariffs on 99. 8% of current Swiss exports to China. The deal could give Swiss exporters improved access to one of their most important overseas markets, subject to implementation.

A sweeping tariff breakthrough is now within reach. Switzerland and China have concluded negotiations on a revised trade agreement that would eventually remove customs duties from 99.8% of current Swiss exports to China—a dramatic expansion from today’s 53.8% duty-free coverage.
The deal, announced in Bern by Swiss Economy Minister Guy Parmelin and Chinese Commerce Minister Wang Wentao, targets one of Switzerland’s most important overseas markets. China is already Switzerland’s third-largest trading partner, and the revised pact could give Swiss companies a far clearer route into a vast and fiercely competitive economy.
The immediate financial prize is substantial. Bern estimates that exporters could save around CHF 244 million a year as tariffs fall. Roughly three-quarters of the new exemptions would take effect as soon as the agreement enters into force, allowing businesses to compete on price more effectively while preserving the premium positioning associated with Swiss products.
However, the breakthrough is not yet operational. The agreement is expected to be formally signed this year and must still pass through the Swiss Parliament. For exporters, the opportunity is significant—but the final test will be turning diplomatic progress into predictable market access.
Watches, medicines and food gain ground
Swiss industry’s biggest names stand to gain as tariff barriers begin to fall. The revised agreement specifically extends concessions to sectors that have faced gaps under the existing 2014 deal, including watches, pharmaceuticals, cheese and coffee.
Swiss watchmakers have benefited from relatively few tariff exemptions, leaving high-value products exposed to additional costs in a market where pricing, brand prestige and distribution all matter. Pharmaceutical exporters, meanwhile, have received only partial relief. Lower duties could strengthen the position of Swiss firms as they compete against international suppliers and navigate China’s demanding regulatory landscape.
Food producers also see a potential opening. Swiss cheese and coffee have faced barriers, although the agreement does not deliver an overnight transformation for every product. Some cheese tariff reductions will be phased in over as long as 10 years, forcing producers and distributors to plan around a gradual transition rather than an immediate windfall.
The contrast with Switzerland’s own market is politically sharp. Switzerland no longer levies tariffs on imports of industrial goods from China, while Swiss exporters have continued to encounter substantial duties on the other side. The revised pact narrows that imbalance and could make Swiss quality more competitive in China—provided companies can convert lower border costs into stronger sales.