Swiss business

Swatch wins $11.6 million trademark award against Samsung

A British High Court has ordered Samsung to pay Swatch Group $11.6 million over counterfeit digital watch faces that imitated ten Swiss brands. The article should examine the trademark dispute, the court’s damages award and what the ruling means for brand protection in app marketplaces.

AI31. August 2026About our editorial process

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Samsung ordered to pay Swatch millions in trademark suitSWI swissinfo.ch