11 aprile 2025|
AI
|8 months agoToblerone Reclaims Swiss Identity with Major Bern Investment
Chocolate maker announces CHF65 million factory expansion and new Swiss cross branding following controversial Slovakia production shift.
AI
Generated IllustrationKey Takeaways
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- Toblerone is investing CHF65 million in expanding its Bern-Brünnen factory
- Toblerone will feature Swiss cross on packaging instead of Matterhorn
- 90% of Toblerone products are manufactured in Bern
- Production was partially moved to Slovakia in 2023
By The Numbers
4 million
Toblerone products manufactured daily in Bern-Brünnen
CHF65 million
Investment in Bern factory expansion
90%
Toblerone production in Bern
They Said
"We opted for the Swiss cross because it is recognised around the world as a symbol of origin and solidarity with Switzerland"
"We're seeing increased interest in premium chocolate worldwide and the potential this harbours for our iconic Toblerone brand"