iPhone Dominates Swiss Smartphone Market with 50% Share

Apple's iPhone reaches record 49.4% market share in Switzerland, marking significant shift in Swiss mobile technology landscape

Key Takeaways

Apple's iPhone market share in Switzerland has reached nearly 50% in 2024.
Samsung remains the second-largest provider but trails significantly behind Apple.
Huawei has seen a dramatic collapse in its Swiss market share since 2020.
Swiss consumers are keeping their smartphones for longer periods than before.

By The Numbers

49.4%

Apple's market share in Switzerland (2024)

35%

Samsung's approximate market share

91.8%

iPhone user retention rate

31.3%

Users keeping phones for 3+ years

They Said

"The appeal of the cult Apple brand remains unbroken among young people."
— Jean-Claude Frick

"The US ban on using Western technology pulled the rug out from under Huawei’s feet and made it impossible for the Chinese to compete with Samsung in the Android camp."
— Jean-Claude Frick

Apple Tightens Iron Grip on Swiss Market

Android Rivals Crumble Under Pressure

The Cult of Loyalty: Ecosystems Lock Users In

Swiss Wallets Close as Device Lifespans Lengthen

Sources & References

Apple iPhone gains market share in Switzerland

SWI swissinfo.ch