8 octobre 2025|
AI
|about 2 months agoSwiss SMEs Embrace AI: 50% Now Using Technology for Business Operations
Survey reveals significant increase in AI adoption among Swiss small-medium enterprises, with translation and advertising leading implementation areas.
AI
Generated IllustrationKey Takeaways
AI
- The proportion of Swiss SMEs consciously integrating AI into work processes rose from 22% in 2024 to 34% in 2025.
- Only 29% of Swiss SMEs now operate without any artificial intelligence, a significant drop from nearly half the previous year.
- Translation and correspondence are the leading uses for AI, with approximately 50% of surveyed companies utilizing it for these tasks.
- Only 2% of SMEs reported cutting staff due to AI efficiencies, while 10% reported an increase in jobs.
- The survey included 300 SMEs from German- and French-speaking Switzerland and was conducted in March 2025.
By The Numbers
57%
SMEs reporting time savings
60%
SMEs viewing AI as an opportunity
38%
SMEs using AI for advertising texts
13%
SMEs with negative perception of AI
They Said
"This increase in the use of AI shows that such applications are also becoming increasingly unavoidable for SMEs."
"In order to keep up with the AI trend, many companies are specifically looking for specialists who have technological skills and are willing to participate in continuous further training."