UBS Pioneers AI Analyst Avatars in Global Banking First

Swiss banking giant UBS deploys AI-generated analyst avatars using OpenAI and Synthesia technology, marking a significant shift in financial research delivery

Key Takeaways

UBS is using OpenAI and Synthesia models to create AI-generated analyst avatars
The initiative was launched in January 2025
UBS analysts must opt-in to create their AI avatars
The technology has faced challenges with certain accents

By The Numbers

50,000

documents published annually by UBS

1,000

videos produced annually (current capacity)

5,000

targeted annual avatar videos

They Said

"It's not a parlour trick"
— Scott Solomon, head of global research technology at UBS

"Right throughout the video, you'll see at the bottom, it says, 'this content was created using AI'. It's in no way trying to replace the flesh and blood analyst"
— Scott Solomon

UBS Launches Groundbreaking AI Analyst Avatars

Technology Implementation and Process

Scale and Production Goals

Challenges and Ethical Considerations

Industry Impact and Future Implications

Sources & References

UBS deploys AI analyst clones

SWI swissinfo.ch