January 7, 2025|
AI
|11 months agoSwiss Study Reveals Premium Pricing for Protected Origin Cheeses
Research shows geographical indication labels command 5% higher prices in international markets
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Generated IllustrationKey Takeaways
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- Protected Designation of Origin (PDO) cheeses command a 5% price premium in international markets
- Only fully protected cheese names like Gruyère and Roquefort achieve significant price premiums
- Product type (blue cheese, soft cheese, herb cheese) is the main price determinant
By The Numbers
5%
Price premium for PDO cheeses
They Said
"PGIs are an important marketing tool for the agribusiness sector"