January 13, 2025|
AI
|11 months agoSwiss Retail Sees Sharp Decline in Meat Substitute Sales
Sales of meat alternatives dropped 10% in Switzerland last year, while dairy substitutes grew by 5%, revealing shifting consumer preferences in the sustainable food market.
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Generated IllustrationKey Takeaways
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- Sales of meat substitutes in Switzerland fell by 10% last year.
- The total turnover for meat substitutes generated by Swiss retail was CHF 78 million ($85 million).
- Sales of dairy alternatives grew by 5%, reaching CHF 141 million.
- Alternatives to sliced meat, schnitzel, and charcuterie remain the most popular items within the shrinking meat substitute category.
By The Numbers
10%
decline in sales
CHF 78 million
total turnover
CHF 141 million
total turnover
5%
growth rate
They Said
"Alternatives to sliced meat, schnitzel and charcuterie are particularly popular."
"Sales of meat substitutes fell by 10% last year."