January 6, 2025|
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|11 months agoSwiss Retail Giant Calls for Stricter Cross-Border Shopping Tax
Migros CEO advocates for further reduction in tax-free shopping allowance to CHF50, following recent cut to CHF150, amid concerns over retail competitiveness.
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Generated IllustrationKey Takeaways
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- Migros CEO Mario Irminger is calling for the tax-free shopping allowance to be reduced to CHF 50.
- The VAT exemption limit for cross-border purchases was halved from CHF 300 to CHF 150 at the beginning of the year.
- Migros expects 2024 sales to slightly exceed the previous year's CHF 32 billion.
- Migros plans to open 140 new supermarkets and modernize 350 existing ones over the next five years.
- Migros Klubschule language courses will be protected from austerity measures.
By The Numbers
CHF 50
Proposed Tax-Free Allowance
CHF 32 billion
Estimated Annual Sales
CHF 2 billion
Investment Capital
140
New Branches
They Said
"A reduction to CHF 50 would have been ideal."
"Practically every household has a connection with Migros."