Swiss Consumers Ready to Boycott US Products Over Tariffs

Survey shows 54% of Swiss consumers willing to avoid American products like Coca-Cola and Nike in response to US trade policies

AI

Swiss consumers are showing strong resistance to US products due to trade tensions
Switzerland ranks second among European countries in willingness to boycott US products
Price sensitivity remains a key factor in Swiss consumer decisions

54%

Swiss consumers willing to avoid American products

70%

Swiss consumers preferring European food over American

10%

Swiss consumers ready to pay more for non-US products

"Swiss consumers are turning their backs on 'Made in the USA' products"
— Keystone-SDA

1

Growing Anti-US Product Sentiment

2

3

4