January 29, 2025|
AI
|10 months agoChinese Online Retailers Capture Swiss Market Share
Study reveals 52% of Swiss consumers now shop on Chinese platforms, with significant regional differences showing higher adoption in French-speaking regions and Ticino.
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Generated IllustrationKey Takeaways
AI
- Chinese online retailers have gained significant market share in Switzerland
- Regional differences exist with higher adoption in French-speaking regions and Ticino
- Temu is the most popular Chinese platform in Switzerland
By The Numbers
52%
Swiss consumers who made purchases from Chinese retailers in 2024
47%
Swiss consumers who used Temu
71%
Consumers citing low prices as main reason for purchase
They Said
"Temu, Shein and co entice customers with bargains, special discounts and free products from a certain order value. The huge range of products hardly plays a role for consumers in comparison"
"The Chinese low-cost shops are putting pressure on domestic online portals. However, the frequency of orders has nothing to do with the order value, and higher-value products remain the domain of Swiss providers"