16. Juni 2025|
AI
|6 months agoSwiss Study Links Dark Political Personalities to Voter Polarization
University of Lausanne research reveals how leaders exhibiting narcissistic traits gain support from voters with extreme views, contributing to political division.
AI
Generated IllustrationKey Takeaways
AI
- Research analyzed 40 elections worldwide from 2016-2021
- Study examined 91 top politicians including Trump, Modi, Macron, and Merkel
- Dark personality traits are particularly prevalent among autocrats and populists
- The personality-polarization link shows an 'in-house effect' among ideologically aligned voters
By The Numbers
40
Elections analyzed worldwide
91
Top politicians studied
They Said
"A dark personality has become an electoral asset"
"Politicians, often populists, with a dark, divisive and uncompromising personality [...] tend to be disliked by the public at large, while at the same time being rather popular among more aggressive voters"