18. September 2025|
AI
|3 months agoGeneva's Multinational Companies Enjoy Strong Public Support
New survey shows 75% of Lake Geneva region residents view multinational companies positively, recognizing their contribution to employment and economic prosperity.
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Generated IllustrationKey Takeaways
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- The Groupement des entreprises multinationales (GEM) conducted its first-ever public image study in its 55-year history.
- Residents in the Lake Geneva region view multinational companies largely positively, citing employment and economic reputation as key benefits.
- The primary concerns regarding multinationals are rising housing costs and mobility issues.
- There is a significant gap between the actual economic contribution of multinationals and public awareness of that contribution.
- GEM advocates for refundable tax credits for R&D to maintain competitiveness against other Swiss cantons.
By The Numbers
75%
Positive Image Rating
40%
GDP Contribution
24%
Public Awareness Level
68%
Economic Dependency Perception
They Said
"This study gives us a better idea of what we need to improve in terms of communication."
"Discussions are starting in the cantons of Vaud and Geneva, while such credits already exist in Basel, Lucerne and Zug."